If there’s one thing that gets my blood boiling it’s getting carelessly cut off while driving.
This is commonly known as road rage, and it’s something I’ve been guilty of once or twice.
When it comes to online, there’s something else that also gets me worked up…
And that’s trying to fill out forms that make it hard work to complete.
You could call it form rage.
It drives me nuts.
For example, when you’re trying to register an account on an ecommerce site and they have ridiculous guidelines on how to construct a password.
You know something like this:
- Must include a capital letter
- Must include a number
- Must include a symbol
- Minimum 10 characters
This sort of thing is madness because it creates friction for the user. And there’s a good chance you’ll lose them.
But wait, it gets worse…
Some forms don’t even display error messages. Or if they do they don’t make it clear what the user has to do to fix the problem. Bad news.
Others have way too many fields and create unnecessary extra work for the user. This is a common mistake, but easily fixed by only adding fields that are absolutely necessary. The less fields, the better as a general rule.
The point is if your forms have any of these problems, you’re flushing money down the toilet.
People just don’t have the patience to try to figure out how to get your forms to work. It’s far easier for them to go somewhere else, especially considering there is so much choice for most items nowadays.
My advice is take a good look at your forms, and go through the process yourself to see firsthand how user friendly they are.
An even better idea idea is to try some of the user testing websites that are available.
In short, these sites make it easy to have people complete certain tasks on your website, based on your specifications.
This is a great way to see how easy your forms are to use in real time.
An even better idea is to hire an expert to optimise your forms, so they are functioning in a way that maximises conversions and minimises friction.
If you’d like to discuss forms with me, then you can shoot me a message at: