With all the talk about Russian hacking in the US over the last 12 months, the focus on cyber security has never been higher than it is now.
While it’s never been proven that it was the Russians who hacked the DNC’s email servers, the fact is somebody did.
But what I find funny though, is how the US media focus more on the hacking, than on the dirt the hacking revealed about crooked Hillary.
The crazy thing is the Democrats and Hillary supporters are so insanely desperate to get rid of Trump, that all this Russia hysteria has completely masked Hillary’s sins. But still, it’s no wonder she lost the election.
Just an observation from an Aussie living far away…
But the point here is if a major political party of the US can be hacked, then it’s fair to assume that anybody who uses the internet can easily fall victim to it.
And when it comes to e-commerce… security is paramount.
Trust plays a major factor in converting interested prospects into paying customers, and if it’s not there you’ll leave a ton of money on the table.
Some basic trust elements are things such as showing phone numbers prominently, and other contact details to make it look like you are running a “real” business. Because not displaying contact details can make it look like you’re trying to hide things.
As far as security goes, the most important thing is to make sure your domain has a SSL certificate. This is what makes your website start with “https://” instead of just “http://”.
On most browsers you can see the word “Secure” on the top left hand side of the URL bar.
Having a secure website is mandatory for any serious e-commerce merchant.
Because without it your website comes across as amateurish and unprofessional… and it will repel potential customers from doing business with you.
For more powerful conversion boosting tips like this, you can book in for a free website audit with me.
Together we’ll go through your site on a Skype screenshare with a fine-toothed comb, and see what you could do to improve conversions, sales and profit.
If you’re interested, here’s where to go: