With all the talk about Russian hacking in the US over the last 12 months, the focus on cyber security has never been stronger than it is now.
And while it’s never been proven it was the Russians who hacked the DNC’s email servers, the fact is somebody got through.
But what I find funny though, is how the US media focus more on the hacking itself, than on the dirt the hacking revealed about crooked Hillary. Talk about corruption and greed.
And still they don’t have a shred of evidence it was the Russians who did the hacking, or that Trump colluded with them either. It stinks to high heaven of a ploy to deflect the spotlight from Hillary and her criminal activity.
Just an observation from an Aussie living far away…
But the point here is if a major political party of the US can be hacked, then it’s fair to assume that anybody who uses the internet can easily fall victim to it too.
And when it comes to e-commerce… security is just as paramount.
Take Target in the US for example.
In 2013, more than 40 million customers had their credit or debit card information compromised when Target failed to provide reasonable data security. It was huge news at the time!
They were found guilty and the fine was a massive $18.5 million.
Now, I know your business is small potatoes compared to Target, but it’s still just as important to keep your website secure.
For those that don’t know… to make your domain secure you need a SSL certificate. This is what makes your website start with “https://” instead of just “http://”. It’s mandatory for every serious e-commerce business.
On most browsers you can see the word “Secure” (with a picture of a padlock) on the top left hand side of the URL bar.
And for those who already have a SSL certificate… you need to check your website is secure on ALL browsers. You see, I’ve seen instances of a secure website NOT being secure when we checked a particular browser (which happened to be Safari).
Bottom line… your website MUST be secure on all browsers.
Otherwise it comes across as amateurish and unprofessional… and it will repel some potential customers from doing business with you.
For more powerful conversion boosting tips like this, you can book in for a free website audit with me (if your business does six figures).
Together we’ll go through your site on a Skype screen share with a fine-toothed comb, and pinpoint what needs to fixed to improve conversions.
If you’re interested, here’s where to go: