I watched the movie, “The Incredible Hulk” from 2008 the other day.
In my opinion it’s far superior to the 2003 Eric Bana version of “The Hulk”. I like Edward Norton as an actor. And I find it a more interesting version of the Marvel character.
In short… Bruce Banner is the unfortunate victim of a US military gamma radiation experiment that goes wrong. Disgusted, he destroys the lab and injures or kills everyone inside. And from that moment, the US military regard him as a fugitive.
Here’s where it gets interesting…
The radiation he is exposed to from the experiment causes him to transform into the big green monster (The Hulk) whenever his heart rate rises above 200.
And he spends the majority of the movie on a mission to cure himself and return back to normal… but runs into a series of obstacles.
But what’s this got to do with e-commerce?
Well, many merchants tend to react like The Hulk when they experience unprofitable Adwords campaigns.
They lose the plot and explode with rage.
Instead of analysing where they’ve gone wrong, they jump to the conclusions that Adwords is a waste of time and not worth bothering with.
The result is they shut off their account and move onto another channel.
But this is silly.
Because while Adwords for e-commerce is not easy, it can be highly profitable if you know what you’re doing.
Point being, if an account is not profitable it’s not Google fault
It’s the person managing the account.
And in this situation you three choices.
- You dig in and learn how the professionals are setting up their accounts so you can do it yourself
- You give up and say it’s all too hard
- Or… you hire a proven team of experts that charge you on a commission only basis, and continue to refine and optimise your account to turn it into a profit centre.
Now, the first option involves a lot of trial and error and often ends up being expensive.
The second option is the easy way out and a bit of a shortcut to thinking.
The third option however, gives you the best of both worlds. It allows you to actually make money from Adwords… without having to lift a finger yourself.
You only pay if you make sales, so it’s all based on performance… which is the way it should be.
And you’ll never have to react like The Hulk ever again.
To get your business set up on the Adwords Google Shopping network for just $25, here’s where to go: