I came across a fascinating land mammal the other day called a three-eyed sloth.
Native to America, they live in trees and look like something out of Star Wars. It’s well worth a Google search.
They sure are a unique species as they are known to be the slowest animal in the world… moving at a maximum speed of just 0.003 miles per hour, and no further than 100 feet in a day. With some of them sleeping up to 20 hours a day.
In fact, they are so friggin’ slow that algae grows on their furry coats, which causes them to have a greenish tint.
But the funny thing is there are many e-commerce sites that perform just like a three eyed sloth.
For example, a prospect clicks on one of your ads and ends up on the product page, but then has to wait forever for it load.
They keep on waiting…
But eventually they grow tired of your poorly performing website and go elsewhere instead.
The truth is this happens quite a lot, and it’s one of the biggest conversion killers.
And like it or not, the average consumer has very little patience these days.
So what can you do?
Well, the obvious solution is to remove all unnecessary animation, plugins or scripts that are slowing down the website. Ideally, you want the page to load in no more than 2-3 seconds.
And according to SEM Rush:
- If your site loads in 5 seconds, it is faster than approximately 25% of the web
- If your site loads in 2.9 seconds, it is faster than approximately 50% of the web
- If your site loads in 1.7 seconds, it is faster than approximately 75% of the web
- If your site loads in 0.8 seconds, it is faster than approximately 94% of the web
So the burning question is… how fast does your site load?
To find out you can try free tools such as Pingdom or Google PageSpeed Insights.
The great thing about Google Page Insights is it gives you recommendations on what you need to fix. Just give those to your developer and you should be all good.
Website speed is just one aspect of your website that affects conversions though.
To find out what the rest of them are on YOUR WEBSITE, you can book in for a free e-commerce site audit with myself.
You can book your spot here: