As a kid at school I was neither top of the class nor bottom.
I wasn’t lacking in ability or intelligence. But I did suffer from poor concentration and getting distracted too easily.
No matter how hard I tried, I couldn’t sit down and do 5 minutes of uninterrupted study, let alone an hour.
Fast forward to today…
And while I find it a lot easier to focus and concentrate on things, I still have tendencies to get distracted, and move from one thing to the next without realising.
But I used to think it was just me.
Eventually I realised it’s quite common and many people struggle with shot attention spans.
And that includes e-commerce customers as well.
They might be in the process of buying something from your store… only to get distracted by something and completely forgetting about what they were about to buy.
So the less distractions you have on your website to prevent people from completing a purchase the better. Ideally you should have none. And you should do your best to make the entire buying experience as pleasant as possible.
One of the biggest causes of losing visitors is slow loading pages. People just don’t have the patience to wait for pages to load, and will simply go elsewhere.
You should do whatever you can to make your website load between 1 and 2 seconds ideally. Or 3 – 4 seconds at worst. Anything more is asking for trouble.
Reason being, I reckon attention spans are now at the lowest they’ve ever been, with an abundance of things to choose from.
What else can you do to maximise your visitors completing their orders?
Well, you can also try a persistent shopping cart.
This keeps track of unpurchased items which are left in the cart, and saves the information for the customer’s next visit. So customers who are “remembered” can have the contents of their shopping carts restored the next time they visit your store.”
To get this working you’ll need to set up a persistent cookie, which continues in existence after the end of the session, and saves a record of the customers’ shopping contents for future reference.
It’s well worth implementing.
And any web designer worth his salt should be able to set this up for you.
For more kick-ass e-commerce tips like this, you might want to book in for a free website audit with myself.
I’m confident you’ll find the 30 minute session to be well worth your time. You’ll walk away with a list of actionable ideas you can implement immediately.
If you want in, then here’s where to go: