As a kid at school I was never top of the class.
Wasn’t bottom either (far from it).
It wasn’t because I was lacking in ability or intelligence. Instead, it was due to poor concentration and getting too easily distracted. Back then I was bored with school, like a lot of other students.
No matter how hard I tried, I couldn’t sit down and do an hour of uninterrupted study.
In fact, five minutes of focused study was an achievement for me.
Fast forward to now, and while I find it a lot easier to focus and concentrate on things, I still have tendencies to get distracted and move from one thing to the next without realising.
But you know what?
It’s quite common and many people struggle with it.
But anyway, what’s all this got to do with e-commerce?
Well, a decent percentage of your website visitors are like this too. And they might be in the middle of buying something from your store… only to get distracted and forget about it.
And if your web pages are slow to load, there’s a good chance this will happen quite a bit. The average person doesn’t have the patience to wait for pages to load, and will simply go elsewhere.
In summary, I reckon attention spans are now at the lowest they’ve ever been, with an abundance of things to choose from.
So the question is, what can you do about this?
Well, one thing you can do is use what is known as a persistent shopping cart.
Magento describes it like this:
“A persistent shopping cart keeps track of unpurchased items which are left in the cart, and saves the information for the customer’s next visit. Customers who are “remembered” can have the contents of their shopping carts restored the next time they visit your store.”
The obvious benefit of this is it helps reduce the number of abandoned shopping carts, while also increasing sales.
To get this working you’ll need to set up a persistent cookie, which continues in existence after the end of the session, and saves a record of the customers’ shopping contents for future reference.
It’s well worth implementing and any web designer worth his salt should be able to set this up for you too.
For more kick-ass e-commerce tips like this, you might want to book in for a free website audit with myself.
I’m confident you’ll find the 30 minute session to be packed full of value.
If you want in, then here’s where to go: