Wanna know one of my pet peeves?
It’s when you go to pay for food at a restaurant or a food court and they tell you they only accept cash.
Every time this happens (and it seems to happen to me a bit) I think to myself, “Are we still in the 20th century”?
You see, I don’t like to carry cash and ALWAYS pay for everything by card.
So considering that 99% of brick and mortar businesses accept cards these days, why do some business owners make it so hard?
Funny thing is, it’s a similar story online with e-commerce merchants.
Many of them only offer one method of payment… the method that suits them best.
So if you only offer PayPal as a payment method… that is great for people who like to use PayPal.
But what about all the other people who don’t?
Do you just let me let them leave empty handed?
I hope not.
Instead, the obvious solution is to offer as many common payment options as possible. The more the better.
Yes, it may be a pain in the ass to set up some of these. But you have to consider it as a necessary way of reducing shopping cart abandonment.
And here’s the kicker,
It is much easier to double the amount of sales from customers already on your site, than it is to double the amount of visitors to your site. Much cheaper too!
And if you’re still not convinced, here are some facts to back it up.
A UK based market researcher, YouGov, discovered that half of consumers who shop online regularly were abandoning their orders if their preferred method of payment was not an available option. And 40% of the people surveyed indicated they were far more likely to trust a retailer who offers multiple payment methods.
The point is you have to accept your customers have varied preferences when making online transactions, and the more you offer, the more sales you’ll make.
Speaking of making more sales, why not book in for your free e-commerce site review? We’ll go through your site together with a fine-tooth comb, and you’ll end up with a ton of recommendations you can start implementing immediately.
Then here’s where to go: