I thought I’d throw my two cents worth in about Conor McGregor.
Firstly, I have no opinion of boxing or the UFC, and really couldn’t care less about either. I’m completely neutral about them.
However, this fight was a little different.
Here you had a guy who had never boxed professionally in his life (his only experience being as an amateur boxer years ago) fighting a guy who had a 49-0 record.
Let’s be honest, Conor’s big talk about himself before the fight was embarrassing… although I guess you have to sound confident.
But that aside, he did exceptionally well to last 10 rounds against arguably the best boxer in history.
It showed courage and true improvisation… even considering how much he got paid for it.
But the point I’m trying to make is he wasn’t afraid to try something crazy and get right out of his comfort zone.
And it’s something that e-commerce owners would be wise to take heed of.
Because just like a boxing match, in ecommerce you’re competing with other leading players in your industry.
And to win you can’t just blindly copy what everyone is doing…
It’s important to improvise and try new things with your marketing.
Or to put it another way, when your competitors zig, you zag.
Because when there’s nothing ventured, there’s nothing gained.
And the only way you’ll find which marketing channels and website changes work best for you is to be continually testing and tweaking.
You can’t expect the first few things you implement to be roaring successes.
Sure, you might be lucky and get immediate results…
But more often than not… it takes a lot of experimentation to get your business running like a well-oiled machine.
Obviously, you keep what is working and eliminate what isn’t.
So with that in mind, here’s something to consider…
For a fresh perspective on your business, you might want to book in for a free website audit.
Together, we’ll go over your website with a fine-toothed comb and I’ll provide some recommendations on what you can do to improve it, and increase your sales.
To book your spot, here’s where to go: