I got a question the other day asking if reviews were really that important to the success of an ecommerce website.
The short answer is yes, they are.
Both product reviews and company reviews are a must.
Reason being, shoppers will compare ratings… and if you don’t have any you’ll find many shoppers will just ignore you.
So the more social proof you have (and especially on Google) the better.
Blowing your own trumpet and saying how good you are is pointless. It just makes you look as desperate for a sale as a young dude on prom night.
Using superlatives to make your products sound better is not the way to convince people to whip out their wallet and buy.
Obviously, what other people say about you is far more convincing than you trying to do it yourself.
So what can you do to start building social proof?
You can set up:
- product reviews on your site using an app or plugin
- Google Product Ratings (inside Google Merchant Center)
- Google Customer Reviews (also inside Google Merchant Center)
- Google My Business (even if you don’t have a physical store)
At the time of writing you need 50 product reviews on your site to be eligible for Google Product Ratings, so this a smart thing to start with.
The other Google reviews all show up in Google when a person is searching. They all require a bit of effort to get up and running… but it’s definitely worth it in the long run.
Google My Business is a great way to showcase your business when people are searching for branded terms relating to your business.
Ideally, you should aim to have all of these to give your store the best possible chance of avoiding losing customers to your competitors.
I mean, think about it?
Which would you rather click on?
An ad that shows up with a five star rating… or an ad with no rating at all.
Point being… we make sure all of our clients are using these elements of proof to their advantage.
The good news is you can too.
If you’d like to find out where your site is leaking money, then the smart thing to do is book in for my free e-commerce site audit here: